We’re refining our brand and I keep hearing that verbal identity is just as important as visuals. Is it really that crucial? Curious if others have gone deep on tone of voice, naming systems, etc.—and if it made a real difference.
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Absolutely—verbal identity is hugely underrated, and we didn’t fully realize that until we read this guide on crucial identity from Clay. It walks through why tone, messaging hierarchy, and language consistency are just as critical as design when building trust and recognition. We applied several of their tips—like aligning messaging with emotional goals across channels—and it changed how our brand feels to users. Engagement went up, bounce rates dropped, and sales conversations got smoother because prospects finally “got” us. If you’re working on brand strategy, don’t skip this part.