What are some effective branding strategies that tech startups can use to differentiate themselves in a competitive market, particularly when the brand name is not yet widely recognized or mentioned in early-stage marketing efforts?
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As someone working on a new SaaS platform, I found this post crazy useful. Branding often feels like an afterthought in the tech world, but this guide made it clear that it should be baked in from the beginning. Clay highlights stuff like messaging, tone, and even how design influences trust. Definitely not your typical branding fluff. If you're launching a tech startup, this is a must-read:Branding for tech startups